Tuesday, September 2, 2008

Will the Chrome shine on the Info Highway?

Lance Ulanoff of PC Mag calls the launch of 'Google Chrome' a big 'hype'.
Let's examine a few points that will lead us to think again as to why it could be a successful Internet browser with millions of users taking away a large chunk of the market share currently dominated by Microsoft IE and Mozilla FireFox.
Why is IE's marketshare falling every year?
IE's market share falls 7%(roughly) Year on Year according to data shown on one of the blogs of zdnet.

Reasons for possible success of Google Chrome:

  • Microsoft' bid on Yahoo to take on Google in the online market: Microsoft's recent bid on Yahoo is clearly seen an assault on Google. Now its getting personal and Google has been quick in the launch of its own browser. What this new development shows is that Google will go to any length to outsell its browser. Chrome is definitely a high priority project for the folks in the Google head quarters and it cannot be considered just another product from it's stable.
  • The whole world goes to Google for anything and everything(Google=Internet' perception): So, how difficult would it be to sell out Chrome in this scenario?
    Wouldn't take too long or be too difficult is what I would think.

  • Google's already established best practice : Lighter , Faster and simple to use tools/ applications(with which it became famous) would clearly be the basis on which Chrome is built according to company's sources. These are aspects that any web user would look for in a product that one would use to access every single byte on the Internet.
  • Product features: Apart from the standard features that every other browser offers, one feature clearly stands out: Stand alone process based tabs which would not crash as a result of the load on the application due to other tabs that are running in parallel. Who wouldn't want such a feature when it can save some frustration that every other browser causes.

Google Chrome (BETA) for Windows was launched on 2nd September 2008 and can be downloaded at www.google.com/chrome

1 comment:

Aroop M Cherian said...

Wow ... this is amazing news. I have always trusted Google to innovate and bring new developments to an existing market .. take for example how it managed to revolutionize the email market!! I instantly did a google search for the download but thats still not available ... will be waiting eagerly to check this out :)